Social Media Cheat Sheet | Alchemy Interactive

Social Media Cheat Sheet

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1

Profile image: 180 X 180 px

Image Guidelines

  • Must be at least 180 x 180 pixels
  • Photo will appear on page as 160 x 160 pixels.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo.

It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

5

Highlighted Image: 1200 x 717 px

Image Guidelines

  • Will appear on your page at 843 x 504 pixels.
  • Choose a higher resolution at that scale for better quality.
facebook
2

Cover Photo: 828 x 315 px

Image Guidelines

  • Appear on page at 828 x 315 pixels.Anything less will be stretched.
  • Minimum size of 399 x 150 pixels.
  • For best results, upload an RGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.
3

Cover Photo: 828 x 315 px

Image Guidelines

  • Recommended upload size of 1,200 x 630 pixels
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).
4

Cover Photo: 828 x 315 px

Image Guidelines

  • Recommended upload size 1200 x 627.
  • Square Photo: Minimum 154 x 154 px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
facebook
1

Profile image: 180 X 180 px

Image Guidelines

  • Must be at least 180 x 180 pixels
  • Photo will appear on page as 160 x 160 pixels.
  • Photo thumbnail will appear throughout Facebook at 32 x 32 pixels.

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo.

It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

2

Cover Photo: 828 x 315 px

Image Guidelines

  • Appear on page at 828 x 315 pixels.Anything less will be stretched.
  • Minimum size of 399 x 150 pixels.
  • For best results, upload an RGB JPG file less than 100 KB.
  • Images with a logo or text may be best as a PNG file.
3

Cover Photo: 828 x 315 px

Image Guidelines

  • Recommended upload size of 1,200 x 630 pixels
  • Will appear in feed at a max width of 470 pixels (will scale to a max of 1:1).
  • Will appear on page at a max width of 504 pixels (will scale to a max of 1:1).
4

Cover Photo: 828 x 315 px

Image Guidelines

  • Recommended upload size 1200 x 627.
  • Square Photo: Minimum 154 x 154 px in feed.
  • Square Photo: Minimum 116 x 116 on page.
  • Rectangular Photo: Minimum 470 x 246 pixels in feed.
  • Rectangular Photo: Minimum 484 x 252 on page.
5

Highlighted Image: 1200 x 717 px

Image Guidelines

  • Will appear on your page at 843 x 504 pixels.
  • Choose a higher resolution at that scale for better quality.
1

Profile image: 180 X 180 px

Image Guidelines

  • 1400 x 425 and 4,000 x 4,000 px
  • Maximum size 4MB
  • JPG, PNG or GIF flies only

A new feature for your personal profile. It’s a little bit tricker to find something that reality fits that space well, but if you get it right, your profile will look great

3

Shared Images: Standard Logo: 400 x 400

Image Guidelines

  • 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).
  • Maximum 4 MB (Square layout).
  • PNG, JPG or GIF.

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo.

It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

5

Business Banner Image: 646 x 220 (Minimum)

Image Guidelines

  • Minimum 646 x 220 pixels.
  • Maximum 2 MB.
  • Lanscape Layout.
  • PNG, JPG or GIF.

Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. SInce this image is located on your homepage it’s likely the visitor is this opportunity to reel them in with a great image.

linkedin
2

Profile image: 400 x 400

Image Guidelines

  • Recommended between 400 x 400 & 20,000 x 20,000 pixels Minimum 200 x 200 pixels
  • 10mb maximum file size JPG, GIF or PNG fils only
4

Career Cover Photo: 974 x 330

Image Guidelines

  • Minimum 974 x 330 pixels.
  • Maximum 2 MB.
  • Lanscape Layout.
  • PNG, JPG or GIF.

At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

6

Square Logo: 60 x 60

Image Guidelines

  • 60 x 60 pixels (resized to fit).
  • Maximum 2 MB.
  • PNG, JPG or GIF.

This is the brand image that shows up when your company is searched.

Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.

facebook
1

Profile image: 180 X 180 px

Image Guidelines

  • 1400 x 425 and 4,000 x 4,000 px
  • Maximum size 4MB
  • JPG, PNG or GIF flies only

A new feature for your personal profile. It’s a little bit tricker to find something that reality fits that space well, but if you get it right, your profile will look great

2

Profile image: 400 x 400

Image Guidelines

  • Recommended between 400 x 400 & 20,000 x 20,000 pixels Minimum 200 x 200 pixels
  • 10mb maximum file size JPG, GIF or PNG fils only
3

Shared Images: Standard Logo: 400 x 400

Image Guidelines

  • 400 x 400 pixels recommended (300 x 300 minimum and resized to fit).
  • Maximum 4 MB (Square layout).
  • PNG, JPG or GIF.

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo.

It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

4

Career Cover Photo: 974 x 330

Image Guidelines

  • Minimum 974 x 330 pixels.
  • Maximum 2 MB.
  • Lanscape Layout.
  • PNG, JPG or GIF.

At the top of this page sits a banner that is bigger than any of the other images on LinkedIn. You can use this space to choose a picture that speaks to your company in order to attract some great potential employees.

5

Business Banner Image: 646 x 220 (Minimum)

Image Guidelines

  • Minimum 646 x 220 pixels.
  • Maximum 2 MB.
  • Lanscape Layout.
  • PNG, JPG or GIF.

Banner images is one of the newest and most prominent of the images that you can use on LinkedIn. This image appears when a user visits your brand’s homepage. SInce this image is located on your homepage it’s likely the visitor is this opportunity to reel them in with a great image.

6

Square Logo: 60 x 60

Image Guidelines

  • 60 x 60 pixels (resized to fit).
  • Maximum 2 MB.
  • PNG, JPG or GIF.

This is the brand image that shows up when your company is searched.

Make sure you use something recognizable to your brand to make sure customers know which company they want to click on.

2

Video Uploads: 1280 x 760

Video Guidelines

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
YouTube
1

Channel Cover Photo: 2560 x 1440

Video Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Display Sizes:

Tablet display: 1,855 x 423 Mobile display: 1,546 x 423 TV display: 2,560 x 1,440 Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible); Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

YouTube
1

Channel Cover Photo: 2560 x 1440

Video Guidelines

There are a lot of different platforms and devices that users can stream YouTube on so it’s important that your brand has a photo optimized for each one.

Display Sizes:

Tablet display: 1,855 x 423 Mobile display: 1,546 x 423 TV display: 2,560 x 1,440 Desktop: 2,560 x 423 (1,546 x 423 pixels are always visible); Flexible Area (may be visible): 507 pixels to the left and 507 pixels to the right of the safe area.

2

Video Uploads: 1280 x 760

Video Guidelines

  • Videos must maintain a 16:9 aspect ratio.
  • In order to qualify as full HD, your dimensions must be at least 1280 x 720 pixels.
1

Profile Image: 110 x 110

Image Guidelines

  • Appear on your home page at 110 x 110 pixels.
  • Square photo - make sure to maintain an aspect ratio of 1:1.
3

Profile Image: 110 x 110

Image Guidelines

  • Appear on your home page at 110 x 110 pixels.
  • Square photo - make sure to maintain an aspect ratio of 1:1.
Instagram
2

Photo size: 1080 x 1080

Image Guidelines

  • The size of Instagram images has been increased to 1080 x 1080 pixels.
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.
instagram
1

Profile Image: 110 x 110

Image Guidelines

  • Appear on your home page at 110 x 110 pixels.
  • Square photo - make sure to maintain an aspect ratio of 1:1.
2

Photo size: 1080 x 1080

Image Guidelines

  • The size of Instagram images has been increased to 1080 x 1080 pixels.
  • Instagram still scales these photos down to 612 x 612 pixels.
  • Appear in feed at 510 x 510 pixels.
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels.
3

Profile Image: 110 x 110

Image Guidelines

  • Appear on your home page at 110 x 110 pixels.
  • Square photo - make sure to maintain an aspect ratio of 1:1.
1

Header Photo: 1500 x 500

Image Guidelines

  • Recommended 500 x500 px
  • Maximum file size of 10MB. JPG, GIF, or PNG.
2

Profile Photo: 400 x 400

Image Guidelines

  • Recommended 500 x500 px
  • Maximum file size of 10MB. JPG, GIF, or PNG.
Twitter
3

In- Stream Photo: 440 x 220

Image Guidelines

  • Min to appear expanded 440 x 220 pixels.
  • Max to appear expanded 1024 x 512 pixels. Appears in stream collapsed at 506 x 253 pixels.
  • Max file size of 5 MB for photos, and 3MB for animated GIFs.
instagram
1

Header Photo: 1500 x 500

Image Guidelines

  • Recommended 500 x500 px
  • Maximum file size of 10MB. JPG, GIF, or PNG.
2

Profile Photo: 400 x 400

Image Guidelines

  • Recommended 500 x500 px
  • Maximum file size of 10MB. JPG, GIF, or PNG.
3

In- Stream Photo: 440 x 220

Image Guidelines

  • Min to appear expanded 440 x 220 pixels.
  • Max to appear expanded 1024 x 512 pixels. Appears in stream collapsed at 506 x 253 pixels.
  • Max file size of 5 MB for photos, and 3MB for animated GIFs.
1

Profile Image: 165 x 165

Image Guidelines

  • Appears at 165 x 165 pixels on home page.
  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB (wouldn’t allow me to upload anything larger).
3

Board Display: 222 x 150

Image Guidelines

  • Pins on main page appear as 238 pixels (height is scaled).
  • Pins on a board appear as 238 pixels (height is scaled).
  • Expanded pins have a minimum width 600 pixels (height is scaled).
Pinterest
2

In- Stream Photo: 440 x 220

Image Guidelines

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 (smaller thumbnail)

Creating boards is one of the most important things that you can do on Pinterest. It’s important to make sure you’re using an image that fits the size criteria perfectly. Choose a photo that is enticing to your audie

Choose one that’s relevant to that particular board.

Pinterest
1

Profile Image: 165 x 165

Image Guidelines

  • Appears at 165 x 165 pixels on home page.
  • Appears at 32 x 32 pixels on the rest of Pinterest.
  • Maximum 10 MB (wouldn’t allow me to upload anything larger).
2

In- Stream Photo: 440 x 220

Image Guidelines

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 (smaller thumbnail)

Creating boards is one of the most important things that you can do on Pinterest. It’s important to make sure you’re using an image that fits the size criteria perfectly. Choose a photo that is enticing to your audie

Choose one that’s relevant to that particular board.

3

Board Display: 222 x 150

Image Guidelines

  • Pins on main page appear as 238 pixels (height is scaled).
  • Pins on a board appear as 238 pixels (height is scaled).
  • Expanded pins have a minimum width 600 pixels (height is scaled).
1

Profile Photo: 400 x 400

Image Guidelines

  • Minimum 128 x 128 pixels.
  • JPG, GIF, PNG or BMP.

Your profile image will appear as a thumbnail (64px x 64px) adjacent to your posts within a follower’s feed. It also appears next to the buttons to follow you on Tumblr when someone visits your page.

Your profile photo will also appear somewhere on your Tumblr profile page. Whichever theme you choose is going to play a part in where the photo appears and how large it is.

Some brands choose a large image while others keep them subtler. Just make sure to mind the minimum and pick an image that fits not only your brand, but that also fits your page’s layout.

Tumbler
2

Images posts: 500 x 750

Image Guidelines

  • Dash image sizes max at 1280 x 1920, and shown in feeds at 500 x 750
  • Images can’t exceed 10 MB.
  • Animated GIFS must be under 1 MB and max at 500 pixels.
Tumbler
1

Profile Photo: 400 x 400

Image Guidelines

  • Minimum 128 x 128 pixels.
  • JPG, GIF, PNG or BMP.

Your profile image will appear as a thumbnail (64px x 64px) adjacent to your posts within a follower’s feed. It also appears next to the buttons to follow you on Tumblr when someone visits your page.

Your profile photo will also appear somewhere on your Tumblr profile page. Whichever theme you choose is going to play a part in where the photo appears and how large it is.

Some brands choose a large image while others keep them subtler. Just make sure to mind the minimum and pick an image that fits not only your brand, but that also fits your page’s layout.

2

Images posts: 500 x 750

Image Guidelines

  • Dash image sizes max at 1280 x 1920, and shown in feeds at 500 x 750
  • Images can’t exceed 10 MB.
  • Animated GIFS must be under 1 MB and max at 500 pixels.
1

Banner Image: 2560 x 1440

Image Guidelines

  • Upload image size 2560 x 1440px.
  • Animated gifs work with Ello. JPG, GIF or PNG.
Ello
2

Profile Image: 360 x 360

Image Guidelines

  • Recommended 360 x 360px. JPG, GIF or PNG.
  • Images can’t exceed 10 MB.
  • Animated GIFS possible with Ello.

You upload your image in a square format and then Ello will render it into your page as a circle, so make sure you choose a photo doesn’t cut out your best side!

Tumbler
1

Banner Image: 2560 x 1440

Image Guidelines

  • Upload image size 2560 x 1440px.
  • Animated gifs work with Ello. JPG, GIF or PNG.
2

Profile Image: 360 x 360

Image Guidelines

  • Recommended 360 x 360px. JPG, GIF or PNG.
  • Images can’t exceed 10 MB.
  • Animated GIFS possible with Ello.

You upload your image in a square format and then Ello will render it into your page as a circle, so make sure you choose a photo doesn’t cut out your best side!

1

Banner Image: 2560 x 1440

Image Guidelines

  • Minimum 120 x 120 pixels.
  • Recommended 250 x 250 pixels.
  • Maximum not listed - I was able to upload a 20 MB photo at 5200 x 5300 pixels.
  • JPG, GIF or PNG.

You upload your image in a square format and then Google is going to render it into your page as a circle, so make sure you choose a photo doesn’t cut out your best side!

3

Shared Image: 497 x 279

Image Guidelines

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2048 x 2048 px
  • Shared Link - 150 x 150 (thumbnail)
5

Shared Image: 497 x 279

Image Guidelines

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2048 x 2048 px
  • Shared Link - 150 x 150 (thumbnail)
Google
2

Cover Image: 1080 x 608

Image Guidelines

  • Recommended 1080 x 608 pixels.
  • Minimum 480 x 270 pixels.
  • Maximum 2120 x 1192 pixels.

The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It’s a great opportunity for you to showcase a product or service your brand offers, or maybe choose an image that reflects the beliefs of your company.

4

Cover Image: 1080 x 608

The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It’s a great opportunity for you to showcase a product or service your brand offers, or maybe choose an image that reflects the beliefs of your company.

Google
1

Banner Image: 2560 x 1440

Image Guidelines

  • Minimum 120 x 120 pixels.
  • Recommended 250 x 250 pixels.
  • Maximum not listed - I was able to upload a 20 MB photo at 5200 x 5300 pixels.
  • JPG, GIF or PNG.

You upload your image in a square format and then Google is going to render it into your page as a circle, so make sure you choose a photo doesn’t cut out your best side!

2

Cover Image: 1080 x 608

Image Guidelines

  • Recommended 1080 x 608 pixels.
  • Minimum 480 x 270 pixels.
  • Maximum 2120 x 1192 pixels.

The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It’s a great opportunity for you to showcase a product or service your brand offers, or maybe choose an image that reflects the beliefs of your company.

3

Shared Image: 497 x 279

Image Guidelines

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2048 x 2048 px
  • Shared Link - 150 x 150 (thumbnail)
4

Cover Image: 1080 x 608

The Google+ cover image is the biggest photo on your page, so choose your photo wisely! It’s a great opportunity for you to showcase a product or service your brand offers, or maybe choose an image that reflects the beliefs of your company.

5

Shared Image: 497 x 279

Image Guidelines

  • Appears in home stream and on page at a width of 426 pixels (height is scaled).
  • Minimum width of 497 pixels (will scale the height for you).
  • Maximum upload 2048 x 2048 px
  • Shared Link - 150 x 150 (thumbnail)

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